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Infographic: Discounting in the Digital Age
Retailers love using discounts to add purchasing incentive for customers, and it works! But in the age of quick commerce, is discounting just a quick and dirty way to boost numbers? Before you get too...
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Infographic: A Newbie’s Guide to A/B Testing
A/B Testing, or “split testing”, is on our list of favourite things, because it works. Essentially A/B testing compares two versions of an element on your website in order to find our which performs...
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Infographic: Should You Gate Your Content?
A few weeks back we posted on the blog about gating content. If you don’t know already, gated content is high value content created by your company that you place behind a “gate” – usually a...
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Infographic: Mobile Millennials in Canada
Millennials, millennials, millennials! That’s all retailers and marketers hear these days, but why? Millennials are the most sought after demographic for advertisers, not only are they eager to consume...
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Infographic: App-y holidays with a Strong Mobile Strategy
A global PayPal survey of mobile shopping trends recently revealed that 47% of those shopping on mobile prefer to use an app over a browser. It’s estimated that this holiday season,...
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Infographic: 14 Times In Business You Should A/B Test
Want to get down to the truth of something? Trying to solve a sticking point on your eCommerce site? A/B testing is your best friend. A/B is all about comparing two versions of a webpage to see which...
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Infographic: How Canadians spent on Black Friday and Cyber Monday
Since 2011 Moneris have been tracking spend on Black Friday and Cyber Monday in Canada. Sure, we have Boxing Day (December 26) here in the Great White North, but a growing amount of Canadians have been...
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Your Preview To The Retailer’s Guide to the Holiday Season
Doesn’t that make you feel a lot more at ease? Written in a nice, friendly happy font right? I know, the holidays are big. Like really big. Like you may think going down to catch the bus is far, but...
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