A few weeks back we posted on the blog about gating content. If you don’t know already, gated content is high value content created by your company that you place behind a “gate” – usually a form/opt-in/landing page. There is no resounding consensus on using gated content as a strategy to drive leads, as it comes with both positives and negatives outcomes for your online business. In a world that’s evolving so quickly, there really aren’t “best practices” anymore. What you have to do as a digital marketer or eCommerce business owner is take all things into consideration before making a strategic decision, as there is no definitive guide to gating content. There are so many unique variables you need to analyze before making a decision, from value to objectives. So, should you gate your content? Hubspot created a flowchart to help you in your quest for content marketing glory:
Source: Hubspot
Tweet This!
91% of B2B business use content marketing to find customers. Tweet this.
80% of B2B content marketing assets are gated. Tweet this.
Gating your content could devalue your SEO Efforts. Tweet this.
Should you gate your content? Find out with this flowchart. Tweet this.
The post Infographic: Should You Gate Your Content? appeared first on Demac Media.
