One of the most challenging strategic decisions any eCommerce merchant must face is whether or not they should offer free shipping. Nearly half of online orders now include a shipping benefit of sorts, but is this a cost that your online business can afford? Consider this weeks Infographic and find out if offering Free Shipping, is essential or nice to have.
Related: Shipping and Fulfillment 101
Source: Free Shipping: Nice to Have or Essential for Purchase
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- 52% of abandoned shopping carts are due to shipping and handling costs. Tweet This!
- Shoppers spend an average 30% more per order when free shipping is included at checkout. Tweet This!
The post Infographic:
The Free Shipping Dilemma appeared first on Demac Media.
